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Energy Drinks in Canada Brochure

Brochure  Energy Drinks in Canada What are they? Who are they...

Letters to The Editor

2011 July 20 -- Sports, energy drinks shouldn't be confused

Sports_drink_istock_000010757924xlarge       In a recent wire story "How to beat the heat; STAYING SAFE"  Dr. Amber...

2010 November 18 -- National Post - Energy Drinks and Responsible Marketing

Istock_000004661519xsmall In response to the November 18th article "Health Minister takes aim at energy drinks, with...

The pioneer sports drink is Gatorade®. Developed in 1965, Gatorade® was the invention of Dr. Robert Cade and a team of scientists at the University of Florida who wanted to create a beverage to alleviate dehydration and muscle cramps experienced by their football players.  The researchers developed Gatorade® to restore fluids, carbohydrates and electrolytes lost during exercise in the heat.

Filled with flavor, carbohydrates and electrolytes, sports drinks are an excellent source for hydration before, during and after exercise.  The early 1990s witnessed a growth in the sports drink field and today available sports drinks include:  Gatorade®, PowerAdeTM, Accelerade, Capri SUN Sport® and All Sport®, among others.

The American College of Sports Medicine (ACSM), American Dietetic Association (ADA), National Athletic Trainers' Association (NATA) and American Academy of Pediatrics (AAP) all support the use of sports drinks as a great way to rehydrate after prolonged exercise.

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