Emerging Topics

Energy Drinks in Canada Brochure

Brochure  Energy Drinks in Canada What are they? Who are they...

Letters to The Editor

2011 July 20 -- Sports, energy drinks shouldn't be confused

Sports_drink_istock_000010757924xlarge       In a recent wire story "How to beat the heat; STAYING SAFE"  Dr. Amber...

2010 November 18 -- National Post - Energy Drinks and Responsible Marketing

Istock_000004661519xsmall In response to the November 18th article "Health Minister takes aim at energy drinks, with...

Modern energy drinks first appeared in Europe and Asia in the 1960s, but the first to become available in the North America was Red Bull® in 1997.

Energy drinks are still a relatively new beverage category - but one that is growing rapidly as new products constantly emerge.

Today's energy drinks are as varied as the preferences of the people who consume them. Energy drinks are being created with many different formulations geared to meeting the tastes and demands of different consumers - everyone from college students to corporate executives.

In Canada, most beverages (including water) are regulated under the Food and Drug Act and are treated as foods. Energy drinks are the exception and are regulated as Natural Health Products.

For more information, follow the link to Health Canada on Energy Drinks.