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While staple juices like apple and orange have remained popular for decades, many new and exotic juice choices have entered the marketplace in recent years, such as pomegranate, mango, strawberry, grape, banana, cranberry, guava, kiwi and more. In addition to these varieties, beverage producers are now creating new and innovative juice combinations.
Individual-serving-sized bottled juices first became available during the 1970s and 1980s, proving to be a turning point for brands like, Tropicana® and Minute Maid®. Since then, both 100 percent juice and juice drinks have exploded exponentially.
Many of today's most popular 100 percent juices and juice drinks are made and marketed by the same companies that produce the world's leading soft drinks, teas, sports drinks and bottled waters.
There are a number of terms associated with 100 percent juice and juice drinks. These terms can help consumers determine the percentage of juice content and its form in these beverages.
100 percent pure or 100 percent juice
Juice that is directly squeezed from a fruit or vegetable. It can be made from juice concentrate that is reconstituted with water, and contain certain other ingredients such as vitamins or minerals.
Fruit Flavoured Juice Drink
A drink that contains less than 100 percent juice. A juice drink also may contain sweeteners and water. Juice drinks also may be known as juice cocktails, punch, drinks and beverages. Under packaging and labeling regulations, juices and diluted juice beverages are required to list the total percent of juice content on the label.
Pasteurized Juice
Juice that has been heated (pasteurized) before packaging to increase shelf life, ensure safety and minimize nutrient loss.
Chilled, Ready-to-Serve
Juice made from frozen concentrate or pasteurized juice. It is packaged in paper cartons, plastic or glass containers.
Reconstituted Juice from Concentrate
Juice that was manufactured as a frozen concentrate and later reconstituted.
Frozen Concentrate
This juice has been concentrated and frozen. Prior to consumption, it must be reconstituted with water per the instructions on the container.
Canned Juice
Fruit or vegetable juice that has been heated and sealed in cans to provide for an extended shelf life. Once opened, canned juice should be refrigerated in a container other than the can it came in, and consumed within one week.
Juice in Aseptic Containers
This is a shelf-stable product that requires no refrigeration. It is pasteurized juice or juice from concentrate, packaged in sterilized containers or preserved by a specific sterilization technique.
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