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Emerging Topics
2012 February 2 -- Disgust at claims sugar as dangerous as alcohol (Commentary)
The Australian, February 02, 2012, By Leigh...
Energy Drinks in Canada Brochure
Energy Drinks in Canada What are they? Who are they...
Letters to The Editor
2011 July 20 -- Sports, energy drinks shouldn't be confused
In a recent wire story "How to beat the heat; STAYING SAFE" Dr. Amber...
2010 November 18 -- National Post - Energy Drinks and Responsible Marketing
In response to the November 18th article "Health Minister takes aim at energy drinks, with...
A Canadian business environment that recognizes the leadership of the Canadian beverage industry, where the sector can continue to grow, innovate and prosper in a sustainable and socially responsible manner.
Mission Statement
The core mission of the Association is to promote the interests of the non-alcoholic beverage industry in Canada by:
- Achieving commercially responsible regulations and public policy at all levels of government that provide the industry with consistent business rules within a level playing field, that allows the sector flexibility to innovate and that maintains control of industry-developed programs.
- Fostering a positive media and public image by profiling the leadership, contributions and products of the Canadian beverage industry.
- Acting as the effective industry spokesperson with government and media to promote the interests of the sector on common industry issues
Our objectives include...
- promoting beverages as an integral part of a healthy, balanced lifestyle
- supporting the appropriate recycling of beverage packaging through efficient and cost-effective recovery systems
- promoting product innovation and availability to meet consumer demand